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BT Group, Business, Communication, General Electric, Jack Welch, Organization, Steve Jobs, values
Values form the foundation of a business’ management style. Values provide the justification of behaviour and, therefore, exert significant influence on marketing decisions.
An example is provided by BT Group – defining its values:
BT’s activities are underpinned by a set of values that all BT people are asked to respect:
These are supported by our vision of a communications-rich world – a world in which everyone can benefit from the power of communication skills and technology. A society in which individuals, organisations and communities have unlimited access to one another and to a world of knowledge, via a multiplicity of communications technologies including voice, data, mobile, internet – regardless of nationality, culture, class or education. Our job is to facilitate effective communication, irrespective of geography, distance, time or complexity. Source: BT Group plc website |
Shared values are what engender trust and link an organization together. Shared values are also the identity by which an organization is known throughout its business areas. These values must be stated as both corporate objectives and individual values.Every organization and every leader will have a different set of values that are appropriate to its business situation.
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As Steve Jobs, the co-founder of Apple Computer, put it, “The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.”
A great company practices an enduring value system, and follows the finest system of corporate governance.
Ensuring employee’s understanding of organization’s values and vision requires your organization to have clearly defined values. Without this, your organization can get itself into real trouble.
Defining shared values is more than putting words on paper. Most organizations have values statements or mission statements, yet many do not follow them. Winning organization create successful cultures in a systematic way using various approaches that may include visual representations, training seminars, and/or socializing events.
Team members are looking for a “values fit” with their team. Without it, they won’t give the team their best. Team members should participate in establishing shared values and values-based common goals if you wish them to live these values, be committed to these goals, and have a feeling of interdependence and ownership for their jobs and unit. Shared values become also your team’s code of behaviour as they define what is and isn’t acceptable.
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GE‘s values are so important to the company, that Jack Welch had them inscribed and distributed to all GE employees, at every level of the company. But before the cards were furnished to the staff, GE had come to consensus on which core values it wanted to cultivate in its employees. Many hours were spent at GE’s Leadership Institute and elsewhere deciding on exactly what those values should be. “It became a badge of honour not only to carry the card but also to uphold the values.”
Boeing’s Corporate
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Related articles
- Instructions for writing a Strategic Plan (earlsbusiness.wordpress.com)
- Strategic Planning Outline for Services Organisation (earlsbusiness.wordpress.com)
- Strategic Plan Format #8 (Table) (earlsbusiness.wordpress.com)
- Very Comprehensive Strategic Plan #2 (earlsbusiness.wordpress.com)
- BT Group’s Earnings Rise (online.wsj.com)
- You Can’t Dictate Culture – but You Can Influence It (blogs.hbr.org)
- Is your future boss really Jack Welch or just wearing his suit? (ewaslawinska.com)
- Very Simple Strategic Plan Format #6 (earlsbusiness.wordpress.com)
- Company Values (geoffhardy1.wordpress.com)