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Strategic Plan Outline

1. Introduction and Background Information

2. Vision –defines the organization‘s purpose, and values rather than bottom line measures.

3. Mission – a succinct, comprehensive statement of the organization’s purpose.

4. Goals – statements which describe the desired position, results, or major outcomes.

5. Objectives – are concrete steps toward achieving goals.

6. Action Plan –a management tool that organizes the activities to transform the vision into outcomes.

7. Performance Measures – for products, services, processes, and operations to track & improve performance.

8. Appendix – Supporting documents, surveys, analysis, etc.


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