Whole Foods core values = $$Image by msmail via Flickr

Core Values
Operating philosophies or principles that guide an organization’s internal conduct as well as its relationship with the external world. Core values are usually summarized in the mission statement or in the statement of core values.

Corporate Values
A company’s statement of its corporate values is a high level statement that describes how the company behaves. Corporate values are not a mission statement that describe what task the company aims to fulfil. Neither are they a set of commercial objectives.

The ‘rule of thumb’ is that if it describes time limited objectives, task-oriented goals, or aspirations of achievement then it is a mission statement, or goals.

Corporate values are about how what the company stands for and how its employees behave. They are about framing a role for the business that gives it a purpose beyond profit.

Microsoft’s Value Statement:

Our Values
As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.

Here is an interesting paper to check out and download if you find it useful.

Corporate Values

You should also check out this article too – Corporate Value Performance Review. Measuring Employee Performance by Demonstration of Company Values

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