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STRATEGIC PLAN OUTLINE

Executive Summary

Company Background & Milestones

PART I: THE BUSINESS

Vision & Mission Statements

Description of Business

Product/Service

Target Market / Customer Profile

Business Location

Business Model (how does the company operate and make money?)

Goals – Objectives – Strategies

  1. Corporate
  2. Division
  3. Functional (Departmental)

Company Performance (Financial and Strategic)

Management & Organization

SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats)

Core Competencies and Competitive Advantage

Value Chain Analysis and Benchmarking

Industry/Market Analysis

  • economic characteristics
  • key success factors
  • trends and opportunities
  • 5 forces analysis (Porter)

Competitor Analysis

  • Strategic Group analysis
  • Competitive Strength Assessment (based on key success factors)
  • Generic Strategy analysis (Porter)

PART II: MARKETING

1. Marketing Goals – Objectives – Strategies

2. Customer Analysis

3. Marketing Mix (4 P’s)

PART III: FINANCE

1. Financial Goals – Objectives – Strategies

2. Financial Data

    • Sources and applications of funding
    • Capital equipment and supply list
  • Breakeven analysis
  • Income projections (profit & loss statements)
    • Three-year summary
    • Detail by month, first year
    • Detail by quarters, second and third years
    • Assumptions upon which projections were based
  • Cash flow projections
    • Three-year summary
    • Detail by month, first year
    • Detail by quarters, second and third years
    • Assumptions upon which projections were based
  • historical Financial Reports for Existing Businesses
    • Balance Sheets for past 3 years
    • Income Statements for past 3 years
    • Tax Returns

PART IV: HUMAN RESOURCE MANAGEMENT

Personnel Planning
Personnel Policies
Job Analysis
Recruitment
Training
Management Development
Performance Appraisal
Compensation and Benefits

PART V: SUPPORTING DOCUMENTS

Copy of licenses
Copy of lease or purchase agreement
Copies of contracts and other legal documents
Copy of resumes of all principals
Copies of letters of intent from suppliers, etc.
Policy manuals
Job descriptions
Credit reports
Letters of reference

For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchisor

Anything else relevant to the plan!

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