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Outline of a Brief Strategic Plan

1.    Statement of vision/mission/objective.

2.    Set out the major markets that you operate in or wish to operate in.

3.    Set out the position of the organization.

4.    Identify performance indicators.

5.    Set out external environmental factors.

6.    Set out internal environmental factors.

7.    Identify the organization’s key strategic issues, to a maximum of five

8.    Evaluation of strengths and weaknesses.

9.    Evaluation of opportunities and threats.

10.    Strategies needed to reach the objectives and address the key issues.

11.    Action to be taken.

12.    Programs to be developed.

13.    Investments needed – human resources, financial resources.

14.    Financial outcomes of strategy.

Total page count for strategic plan: 12 ½ pages.