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Communications is the lifeblood of every aspect of what we do. Communicating clearly, concisely, convincingly, is critical to the positioning of your enterprise. Without effective communication it is impossible to gain traction with clients, investors, shareholders, even staff.

Communication is critical and yet so often we leave it to chance. What gets communicated is by default and the wrong perception or positioning is more than likely to result. With the size of the investments we make, why would we leave such an important aspect to chance? But we do.

Meanwhile, I have discovered this interesting guide to strategic communications planning – you may find it useful I hope?