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Many LDS missions have logos or seals. This, f...Image via Wikipedia

In an earlier post I outlined that Missions Statements were:


A Mission Statement tells you the fundamental purpose of the organization. It concentrates on the present. It defines the customer and the critical processes. It informs you of the desired level of performance. A Mission Statement defines the organization’s purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization’s success – and its prime audience is the leadership team and shareholders.

  • Broad purposes of the organization
  • General criteria for assessing the long-term organizational effectiveness
  • Driven by heritage & environment
  • Mission statements are increasingly being developed at the SBU level as well
The key elements to be recorded in a mission statement are summarised below.
An example of a mission statement is that developed by Singapore Airlines:
And then another Mission Statement for Marriott serves as a useful illustration too.
The following short video by Erica Olsen, VP of Marketing for M3 Planning, details what your mission statement is supposed to do and how to build one that’ll inspire and guide your organization. [click here for her web details]


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